![]() Many tried multiple channels until they found one that worked.įar too many startups focus on the same channels. The authors researched 40 successful startups to document this. ![]() Startups can get traction through 19 different marketing channels. But it’s fair to say that the whole point of a startup is to grow quickly. In my mind, it is usually many data points bundled together that show traction. ![]() Paul Graham, co-founder of Y Combinator, picks one number to judge traction. Hence, you need to understand and track numbers well. My notes What is traction really? Traction is basically quantitative evidence of customer demand. It’s a pragmatic guide to solving the entrepreneur’s number one challenge.” “The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. Fred Wilson, partner at USV had this to say about Traction, ![]() They also invested in Twitter, Tumblr, Etsy, Zynga and more. DuckDuckGo is venture backed by Union Square Ventures. DuckDuckGo is an Internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. Gabriel Weinberg and Justin Mares are the founders of DuckDuckGo. ![]()
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